February 21, 2024


Trusted Partner

Why Your Company Ought to Be Managed Like a Product

The blank-collar era, as I call it, will define the future of labor more than blue-collar or white-collar workers will. In this setup, workers are encouraged to juggle a number of responsibilities at once, ushering in a novel era of multitasking. I’ve witnessed firsthand how people can be more productive and take on more responsibility thanks to the combination of technology and sound principles in my roles as executive at a multinational corporation and co-founder of a Swiss fintech startup that adheres to the blank-collar philosophy.

Organizations need to embrace innovation and adopt a new mentality that acknowledges that work is for bots and life is for humans if they want to succeed in the modern day. Organizational structures need to be rethought, and we should do away with things like 5-year plans. Instead, businesses should treat themselves like products and use methods like design thinking, agile development, and minimum viable products (MVPs) to constantly innovate and improve.

The Future Enterprise is a made-up company that takes a lean, product-centric, and innovative approach to business.

Data in real time and quick iterations

The Future Enterprise is aware that it need timely information and analysis to stay up with the dynamic nature of the market. It rejects the standard five-year planning cycle in favor of frequent, shorter iterations during which employees and customers can provide input.

The Future Enterprise is equipped with a central data repository and interactive dashboard to facilitate this strategy. This incorporates information from all areas of the business. Every section or branch of the company has its own data-driven dashboard, updated in real time. The Future Enterprise is able to do this because it has eliminated the barriers between departments and centralized all of its data in one place.

In spite of claims that they use data to inform their business decisions, many corporations fail to make good use of the information at their disposal. The Future Enterprise can improve its performance and efficiency by centralizing all relevant data in one location and using it to inform decisions. By taking this tack, the organization can anticipate and swiftly respond to market shifts.

The Future Organization places a premium on the management of information. It is not sufficient to merely have data locked up in silos, where it may be unavailable to those who need to see it. Everyone in the company who has a need for The Future Enterprise’s expertise can get it. This method promotes individual initiative and frees up employees to concentrate on innovation rather than information sharing. It also guarantees that the Future Enterprise will be able to learn from its past actions and innovations, both successful and unsuccessful.

Frameworks based on products and design thinking

Instead than focusing on constructing something large that may never come to completion, the Future Enterprise uses design thinking and product-based frameworks to take a coalition approach with different stakeholders and produce prototypes that tackle tiny problems. This methodology places an emphasis on rapidly testing hypotheses, developing MVPs, and iterating based on user input.

The minimum viable product (MVP) is the first step of an innovation created by The Future Enterprise and is ready for usage and testing right away. This procedure is analogous to beginning with a skateboard and ending up with a scooter after some design tweaks. If the Minimum Viable Product proves useful, Future Enterprise will move forward with developing Version 1.0. Unlike typical corporate methodologies, where features are built in isolation and are useless until the whole product is ready, each MVP may be put to practical use right away. By taking this tack, businesses can reduce the number of pointless projects they launch and instead focus on solving actual problems for their staff and their clients.

Teams inside a company are treated no differently than any other product in the eyes of the Future Enterprise. The business starts by forming a minimum viable product (MVP) team and then determines if it is worth keeping. Getting the club from MVP to 1.0 could include making adjustments, such as staff rotations. All internal procedures should follow this model. The company of the future knows that success in business is a never-ending process, thus it must always be ready to adapt to new circumstances. Products are living organisms that are affected by environmental variables.

Evolution and adaptation are ongoing processes.

As a product-centric business, The Future Enterprise is aware of the importance of maintaining a state of constant innovation. Apple, for instance, began as a computer company but has already branched out into the mobile phone industry and may yet expand into the extended reality sector. A product-oriented business is characterized by its agility and willingness to make changes.

The ability to swiftly fix minor issues and create steady progress is a major benefit of this method. A company runs the risk of going the way of Nokia and Blackberry if its leaders don’t pay attention to what consumers want.

The Future Enterprise knows the importance of R&D and quality control in making a firm successful. A company can improve its products and services, keep ahead of the competition, and maintain its market relevance by investing in these areas.

When a business treats itself like a commodity, it must accept the reality that it will experience setbacks and make mistakes. What matters most is that the company learns from its mistakes and that they are temporary. Apple’s Newton, for instance, was too advanced for its time and was a commercial failure. However, the business used the lessons it gained to develop the iPad, which has been an enormous success.

Creating a Habit of Constant Refinement

The Future Enterprise sees MVPs not just as a promotional tool to encourage creativity and inspire workers, but also as a means to create profitable products. A critical mass of encouraged employees who are passionate about innovation and change can be reached by enlisting the support of early adopters within the business to produce and test MVPs, and their good experiences can gradually establish a following within the organization.

This strategy stands in stark contrast to the more common practice of mandating widespread change initiatives, which frequently fail due to insufficient participation and uptake. The Future Enterprise may leverage the energy of early adopters to fuel innovation and establish a culture of continuous improvement by placing a premium on minimum viable products. The Future Enterprise adapts to the ever-changing business landscape and maintains its long-term viability by enabling employees to take on numerous tasks and promoting innovation.

The Future Enterprise starts to establish a network of change agents who can assist promote innovation and change throughout the business as the MVPs gain traction and additional early adopters come on board. These individuals might be those who have proven themselves to be adept at leading change and innovation, and who are also eager to take on leadership roles within their respective teams and departments. Developing a network of “change agents” helps a company speed up the adoption of new ideas and practices across geographic regions and boost employee participation.

Furthermore, the Future Enterprise can pinpoint where innovation is required by tapping into the knowledge and experience of these agents of change, and then creating new minimum viable products (MVPs) to meet those needs. In addition to establishing a culture of continual development and innovation, this method keeps the company nimble and able to adapt to shifting market conditions and client demands.

The Unknown Collar Formula

The Future Enterprise is committed to the Blank Collar equation as a means of perpetually evolving into a nimble and forward-thinking enterprise. Because of the modular nature of the equation, the company can easily keep tabs on its development and pinpoint its strengths and weaknesses.

A well-articulated mission and vision statement acts as a compass for any organization. The data is utilized in conjunction with the organization’s mission and vision to make decisions.

Culture, practices, and institutionalized expertise provide the keel upon which an organization sails. Organizations may boost their knowledge base and protect vital information from being lost due to employee turnover if they eliminate knowledge silos and make knowledge accessible to all employees. The organization can ensure that all of its members are on the same page and working toward the same goals by establishing and documenting its processes.

Important factors are the user interface (UI) and the user experience (UX). Like the user interfaces of smartphones and other consumer gadgets, the UI and UX must be created to make workers’ time at work fun and engaging. When these conditions are met, the performance of an organization can benefit greatly from the use of cutting-edge technology like artificial intelligence and automation.

Accept the Company as a Service

In today’s blank-collar economy, businesses need to treat themselves like goods, always innovating to meet customer demands. The Future Enterprise can innovate at lightning speed and stay ahead of the curve by using design thinking, agile development, and minimum viable products. The organization places a premium on R&D, quality control, and knowledge management, making decision-making information accessible to all parties involved. Finally, the Future Enterprise is able to achieve improved performance and efficiency thanks to its culture of continuous improvement and innovation, which fosters a collaborative work environment that encourages employees and stimulates creativity.