February 21, 2024

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How To Verify Your Google My Business Profile (2023 Methods)

A Google My Business listing indication that it has not been verified

To make your profile visible in searches, use this method to validate your Google My Business listing (formerly called Google Business Profile) via postcard, phone call, email, or video. Customers can find your listing on Google Search, submit articles, examine performance insights, and reply to customer reviews after you have verified your listing.A Google My Business listing indication that it has not been verified

Only legitimate businesses (and their authorized agents) are allowed to add and manage listings thanks to the Google My Business verification procedure.

Follow these instructions to confirm your company:

  • How to verify your company on Google
  • techniques for Google My Business verification
  • what to do following validation
  • A lot of people have questions

How to verify your company on Google

You must finish the verification process in order to get your company confirmed on Google. Since it’s the most popular approach, postcard verification will be necessary for the majority of firms. However, a number of Google My Business verification techniques exist, based on a number of variables. You can alter your business name and other details on Google after you’ve validated your listing.

Pro tip: Use this tutorial on how to set up your Google My Business listing to make sure your listing has the best chance of being confirmed. Complete listings that adhere to Google’s guidelines have a higher chance of being verified and avoiding suspension for poor quality.

Techniques for Google My Business verification

Google will let you validate your profile once you have claimed and set up your listing.

There are various ways to verify your Google My Business account:

  • postage stamp confirmation
  • telephone call confirmation
  • Verification through email
  • Verification by video

To validate your listing on Google, use the procedures listed below.

Note: Depending on a number of variables, such as the age of the profile and any recent alterations to the business information (such as the address), the verification method necessary for your Google Business Profile may change.

postage stamp confirmation

Postcard verification is among the most popular ways to confirm Google My Business listings.

Use the steps below to check your listing using a postcard:

  • Open your Google Business Profile and log in.
  • If there are many locations, pick the one you want to confirm.
  • Select “Verify now” from the menu.
  • Name of the mailing address to enter
The “Verify now” button may be found in Google Business Profile Manager’s “Home” section.

Once logged in to your Google Business Profile, the verification button can be located in the Home section and will always be there regardless of the type of verification procedure needed for your profile.

When you click the verify button, a list of the verification options for your company will appear. The option for postcard verification is demonstrated in this case.

Postal verification of a Google Business Profile

telephone call confirmation

If your listing has been available for a long but has gone unclaimed, there will probably be a phone verification option.

Follow these steps to call and verify your listing:

  • Open your Google Business Profile and log in.
  • If there are many locations, pick the one you want to confirm.
  • Select “Verify now” from the menu.
  • Choose Call from the menu.

Email verification

Along with the phone verification option, the email verification option is frequently available. Typically, only listings that have been current but unclaimed are eligible for this.

To email-verify your listing, follow these steps:

  • Open your Google Business Profile and log in.
  • If there are many locations, pick the one you want to confirm.
  • Select “Verify now” from the menu.
  • Decide to use email.
  • Type the email address here.
An illustration of the Google My Business email verification request prompt

Verification by video

New listings seem to automatically require video verification without any other alternatives (particularly service area businesses founded in 2022).

Verify your listing with a video by doing the following:

  • Open your Google Business Profile and log in.
  • If there are many locations, pick the one you want to confirm.
  • Select “Verify now” from the menu.
  • choosing the Start button
  • Send in your attestation video.
a sample of the Google My Business video verification request

Google says the following video specifications must be met for your listing to successfully undergo video verification:

  • Location at the moment: a nearby street, building signage, or local businesses
  • Office fixtures, furniture, or other exhibits that are used in businesses
  • Business license, storage space, or point of sale (POS) system as evidence of management
Google’s guidelines for video verification

Google advises against including any sensitive documents or faces in your video.

what to do following validation

Your listing will now be able to be found in search once it has been confirmed. You will also have the option to write your first article, view performance insights, and respond to customer feedback. Additionally, you will be able to write posts, add attributes, upload photographs, and change other company data.

After verification, use this optimization audit template and checklist to make sure your listing is fully optimized to increase your profile’s exposure in Google Search.

A lot of people have questions

How long does it take to verify information?

The verification process chosen will determine how long it takes to verify your listing.

  • Verification of postcard delivery: The majority of requests for postcards are fulfilled within 5 days. Nevertheless, the length of time depends on your postal service.
  • Call verification over the phone is a very instantaneous process.
  • Email confirmation: The confirmation email is received shortly.
  • Video verification – Depending on the availability of help, video verification may take several days.
A waiting postcard verification message illustration

What is the verification code for?

After obtaining the verification code, sign into your business profile and enter it. The Google Business Profile Manager dashboard’s Home section will contain a prompt.

The button labeled “Enter Verification Code”

What happens if I don’t get a postcard for verification?

5-7 business days should pass before postcards are delivered. You can ask for another postcard if the one you ordered for postcard verification never arrived in the mail. If the issue continues, you could decide to get in touch with Google support.

To send another message if the verification code was not received.

Is it possible to bypass Google My Business verification?

Yes, you can skip the Google My Business verification process and verify your company afterwards. In the end, you ought to validate your company since accounts that aren’t verified will have fewer Google Search results and less choices for editing company data.

How can I modify the verification process for my company?

Google will not give business owners (or any other user level access) the ability to choose their verification method as of 2022. Businesses who qualify for alternative verification methods will be able to choose the Change method option.